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Marketing Generalist

About TouchMath

TouchMath is a private equity-backed K-12 education company that is rapidly growing. We produce a proprietary multisensory math program that makes critical math concepts appealing and accessible for students who struggle to understand grade-level content. We are committed to maximizing student potential through our worldwide delivery of hands-on math programs, cultivating success with individuals of all abilities and learning styles. Since 1975, TouchMath has delivered the only multisensory math program that uses the numeral itself as a manipulative. Our programs and products help teachers, parents, and students unlock a new world of learning!

The Opportunity

TouchMath is looking for a Marketing Generalist who wants to grow with us! The Marketing Generalist is an entry-level position that reports directly to the Product Marketing Manager to help create diverse content in support of marketing efforts, including everything from web content and email campaigns to short ad copy and long-form guides. This role involves collaborating with mission-driven teammates to improve the lives of kids, while equally focusing on copywriting and coordinating to develop consistent messaging across multiple channels for the TouchMath brand and goals.

We take care of our people. In addition to a competitive salary, TouchMath provides a full suite of benefits including health, dental, vision, and life insurance paid by the company, a 401K plan safe harbor company contribution, and generous paid time off.

TouchMath’s culture is collaborative, entrepreneurial, and respectful. We respect work life balance and provide flexibility to our teammates. We have a history of promoting our teammates, so if you want to grow your career, contact us.

Responsibilities to include but not limited to:

  • Support the development and execution of marketing campaigns across various channels, including but not limited to social media, email, and digital advertising.
  • Create high-quality content (i.e. partnering with other functional areas to develop long and short content such as brochures, whitepapers, scripts, social media messaging, blogs, and webinars) that reinforce TouchMath’s brand position, supports media, PR and product strategies and goals.
  • Conduct research on market trends, competitor activities, and customer demographics to inform marketing strategies.
  • Using predesigned templates, update brand asset graphics and copy for print and digital media.
  • Monitor and analyze the performance of marketing campaigns and prepare reports to track key metrics and provide insights for optimization.
  • Assist in the planning and execution of events such as trade shows, conferences, and product launches.
  • Work closely with cross-functional teams including sales and product development to ensure marketing efforts are aligned with overall business objectives, and to ensure quality control of content prior to execution ­– including voice and brand checks, editing, and proofreading.
  • Other projects and duties as needed.

Job Requirements:

  • Bachelor’s degree in Marketing, Communications or related field
  • Previous experience in copywriting / content creation with excellent creative writing ability, high editorial standards, and proofreading skills are a must.
  • Demonstrates exceptional communications skills and has a passion for all things marketing and content related
  • Ability to think conceptually, ensuring creative tone/voice support the brand voice and key business objectives
  • Strong storyteller, with a talent for simplifying complex stories and concepts
  • Ability to take initiative and work proactively.
  • Ability to work independently, resourcefully seek answers, and remove obstacles.
  • Results oriented with the ability to consistently meet deadlines.


  • Monday through Friday work schedule. No travel, No weekends.
  • Medical, dental, vision, life and LTD insurance
  • 401k plan after 6 months and 3% safe harbor company contribution.
  • Paid leave (PTO, sick time, and holidays).

How we work

  • With others. Work closely with cross-functional partners in sales, operations, and finance to develop a roadmap and deliver on goals
  • With agility. This is a critical role for us, so flexibility is important. No two days are the same and it keeps everyone on their toes.
  • With accountability. We are results oriented and hold ourselves, and those around us, accountable to meeting deadlines and goals.
  • With open minds. We are committed to building a diverse team of people with unique perspectives. This encourages a healthy and inclusive environment that builds a more sustainable, successful company.
  • With pride. We value our people. We invest in ourselves by applying our own strengths and interests to company needs.

Salary Range:

  • $45,000 – $55,000

Job Type: Full-time

Pay: $45,000.00 – $55,000.00 per year


  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Vision insurance


  • 8 hour shift
  • Monday to Friday


  • Bachelor’s (Required)

Ability to Relocate:

  • Colorado Springs, CO 80903: Relocate before starting work (Required)

Work Location: In person